TA: To My Geico Friends

There I sat, listening to the different Geico commercials and waiting for each commercial break to end so that I could continue watching the BYU football game. It was fairly crowded. Every loose-end that BYU has running around its campus could be found there…meaning, at least one from every type of person was there. The game was being shown publicly in the park behind the law school. Each and every commercial drew a response from the crowd; I would like to focus on Geico’s advertisements (meaning, I’m writing this to you, GEICO ADVERTISEMENT BOARD!). Why? you ask? Well, Geico, your commercials drew NO response from ANYBODY there. Whether they be old, young, car insurance over-payers or car insurance under-payers, no effect! Thus I propose: TV advertisements that are more informative than (absolutely, extraordinarily, pre-viewed and approved) retarded, will improve sales of car insurance because a more specific ad will help persuade individuals to invest.
As we discussed defining an audience for each argument in class—I tried applying those “narrowly find your audience” skills. But I couldn’t. I watched countless Geico commercials, and not a single one to which I could say, “This commercial is for car insurance payers.” That was about it. Other than the fact that each commercial hinted at car insurance, it replayed more of a “look at this stupid clip and then look at our logo” kind-of-feel. Convinced yet? Audience needs to be more specific—just as pointed as this is to your advertising board!